Film Campaigns

I decided to look at the film 'Bridget Jones' and its campaign to advertise it and its products. It was very interesting to look at as it linked well and was very cleverly thought out. The way the book then film, soundtrack and online website and competitions looked inspired me to make sure I had a particular audience that would recognise my products and I wanted to make sure it had a running theme (box-heads) that was similar to bigger films with larger budgets.