In the lesson of the 27th of September

From todays lesson and after some much needed constructive critisism from some people in my class after looking at my first draft of my questionnaire I can see that I need to make some changes :

• Perhaps include audit questions
• Use both :
• Quality based questions- 'Rich' data(full of stuff you can interpret), opinion judgement, open questions, subjective, less valid.
• Quantitive- statistics, factual, demographics and closed questions.

From asking people from both genders, all ages, all ethnicitys etc, I will be able to define my final intended target audience.

From thinking about how people might react and then in turn complete my questionnaire, I think that perhaps they might feel honoured of being chosen to take part in it. I am aware of course that people may not be honest in completing it and I will try my hardest to make sure it is very clear and all media terminology is fully explained.

From research into how people react to questionnaires, I came across the book 'Questionnaire design, interviewing and attitude measurement' by A.N Oppenheim- that brings across the point that perhaps sometimes your target audience is inclined to want to impress you, decreasing the reliability of the questionnaire, the person thinking that they should answer with what you want to hear.

From this I need to make sure my chosen people feel comfortable with taking my questionnaire, with a balance between quality and quantitive based questions.`