Monday, 2 January 2012
Film Campaigns
I decided to look at the film 'Bridget Jones' and its campaign to advertise it and its products. It was very interesting to look at as it linked well and was very cleverly thought out. The way the book then film, soundtrack and online website and competitions looked inspired me to make sure I had a particular audience that would recognise my products and I wanted to make sure it had a running theme (box-heads) that was similar to bigger films with larger budgets.
Sunday, 1 January 2012
Tuesday, 13 December 2011
Christmas to do list.
- Questionnaire - primary (you have gathered yourself) and secondary (research from other places) - norfolk and norwich council census results
- Story boards, drawn layout plans
- Test shots, angles, filming ideas
- Link everything back to target audience
- Examples on most posts of films, photos, sound clips, sound
- Focus group!!! - draw out your plans yourself, then get a person of your focus group to right notes and comments on it, film them speaking
- Hyperlinks on the side of main blog page
Research of existing products.
general analysis
technical - how they created it
meaning behind what you see
target audience
how it can be related to my own product
technical - how they created it
meaning behind what you see
target audience
how it can be related to my own product
Tuesday, 22 November 2011
A book... On Short Films... Part 2
I read some more of the short films book....
I read some more...
I discovered that most of it is about the different directors and interviews with them about their shorts, different genres being shown and expressed throughout. It is based around creative process, from initial idea to final cut and distribution.
One of the directors (who we all know and love) is Nick Park, creator of Wallace and Gromit and Creature Comforts (1989).
"Why animals, when up to then Aardman had used human models?
I suppose that was my way of saying 'I'm not doing the same thing. I want something to make my own mark here".
I like what he says here, his independence and imagination, rebelling against the norm, something I want to do.
You find out that the interviewer thought - "thing that amazes me about your own work is the way you use the depth of field. There is so often something going on in the background, which is very unusual for animation because of the complexity of the process."
Another director is Lynne Ramsay who started off as a stills photographer then moved onto cinematography in 1992, and began directing in 1995. She talks about her third short film Gasman(1997).
"I was interested in the form, and wanted to make a film completely from an articulate child's point of view".
One of the questions was: "Do you think in images"?
"For me the narrative is inherent in the images."
She also said : "sometimes a scene comes around an image, so I use photography as a reference like that."
From reading this interview I can relate to what she is saying because me being a keen photographer I can see how sometimes you need the images there as inspiration, helping you to set out the scene.
From watching the full short film I could see the hidden message and value behind it, how the little girls father has a secret family. I found it interesting that some of it was shown from a child's point of view how they would see it (some POV shots), some slow motion and the editing was a little choppy. It looked quite experimental in how it was filmed, which I wasn't expecting, in the scene where they are walking on the train tracks the camera has a partially closed iris which gives it this otherworldly dream like feeling, as though the reality of the situation isn't real. Ramsay captures the child's innocent and insignificant moments and still manages to spill out extreme emotion, developing into a piece that is mostly about form, not the text.
Link to a short clip of the short film: http://www.youtube.com/watch?v=yP-XQPGE71s
One of the questions was: "Do you think in images"?
"For me the narrative is inherent in the images."
She also said : "sometimes a scene comes around an image, so I use photography as a reference like that."
From reading this interview I can relate to what she is saying because me being a keen photographer I can see how sometimes you need the images there as inspiration, helping you to set out the scene.
From watching the full short film I could see the hidden message and value behind it, how the little girls father has a secret family. I found it interesting that some of it was shown from a child's point of view how they would see it (some POV shots), some slow motion and the editing was a little choppy. It looked quite experimental in how it was filmed, which I wasn't expecting, in the scene where they are walking on the train tracks the camera has a partially closed iris which gives it this otherworldly dream like feeling, as though the reality of the situation isn't real. Ramsay captures the child's innocent and insignificant moments and still manages to spill out extreme emotion, developing into a piece that is mostly about form, not the text.
Link to a short clip of the short film: http://www.youtube.com/watch?v=yP-XQPGE71s
Wednesday, 19 October 2011
I'M HERE - A love story in an absolute world by Spike Jonze
In Year 11 I chose to do a photography project around the post modern idea of box-heads and hidden identity. From doing research into box-heads I found this short film by Spike Jonze. Before watching the 30 minute long short film, I watched the trailer. (Trailer is found below, link from youtube)
put it in from vimeo
review it
more info about it
put on short film
http://www.imheremovie.com/
voiced by andrew garfield who now stars in
The short film has given me great inspiration into the style of how it looks and how its messages and values are shown strongly throughout. I like its storyline and how it comes across as quite innocent but has a more serious undertone- in my opinion it represents segregation, perhaps how racism is, or it could show the absurdity of technology nowadays and perhaps how technology could advance in the future.
But of course one of the themes is LOVE (funnily named Robo-Romance)
"A library assistant plods through an ordinary life in LA until a chance meeting opens his eyes to a the power of creativity and ultimately, love. When this new life and love begin to fall apart, he discovers he has a lot to give. This short film proves that ordinary is no place to be."
Taken from IMDB- http://www.imdb.com/title/tt1571404/plotsummary
More information : http://www.slashfilm.com/spike-jonzes-short-film-im-here-is-now-online-in-its-entirety/
"Unfortunately, the film’s sponsor/financier Absolut is strictly limiting the amount of screenings per day. As we checked, there were 700 or so available"
I found this very interesting and intriguing that they would limit the amount of views per day, but i suppose this would make it more special, making the viewer feel more privileged to have seen it, paying more attention to it, and could also make people want to see it more.
put it in from vimeo
review it
more info about it
put on short film
http://www.imheremovie.com/
voiced by andrew garfield who now stars in
The short film has given me great inspiration into the style of how it looks and how its messages and values are shown strongly throughout. I like its storyline and how it comes across as quite innocent but has a more serious undertone- in my opinion it represents segregation, perhaps how racism is, or it could show the absurdity of technology nowadays and perhaps how technology could advance in the future.
But of course one of the themes is LOVE (funnily named Robo-Romance)
"A library assistant plods through an ordinary life in LA until a chance meeting opens his eyes to a the power of creativity and ultimately, love. When this new life and love begin to fall apart, he discovers he has a lot to give. This short film proves that ordinary is no place to be."
Taken from IMDB- http://www.imdb.com/title/tt1571404/plotsummary
More information : http://www.slashfilm.com/spike-jonzes-short-film-im-here-is-now-online-in-its-entirety/
"Unfortunately, the film’s sponsor/financier Absolut is strictly limiting the amount of screenings per day. As we checked, there were 700 or so available"
I found this very interesting and intriguing that they would limit the amount of views per day, but i suppose this would make it more special, making the viewer feel more privileged to have seen it, paying more attention to it, and could also make people want to see it more.
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