MEDIA THEORY researching critical theory

danah boyd's intellectual media theory site

look at kett media site

Get ahead OCR Media

http://getaheadocrmedia.blogspot.com/

I found this website on the Kett Media blog.
(http://kettcreativemedia.blogspot.com/)

From what I can see it has been closed and no further material and posts have been added, as they have made a new website - http://ocrmediastudies.weebly.com/index.html

But the blog is extremely useful with relevant material such as links for websites and other blogs etc that will help with me in my research toward my brief.

Industry Research

In the lesson of the 27th of September

From todays lesson and after some much needed constructive critisism from some people in my class after looking at my first draft of my questionnaire I can see that I need to make some changes :

• Perhaps include audit questions
• Use both :
• Quality based questions- 'Rich' data(full of stuff you can interpret), opinion judgement, open questions, subjective, less valid.
• Quantitive- statistics, factual, demographics and closed questions.

From asking people from both genders, all ages, all ethnicitys etc, I will be able to define my final intended target audience.

From thinking about how people might react and then in turn complete my questionnaire, I think that perhaps they might feel honoured of being chosen to take part in it. I am aware of course that people may not be honest in completing it and I will try my hardest to make sure it is very clear and all media terminology is fully explained.

From research into how people react to questionnaires, I came across the book 'Questionnaire design, interviewing and attitude measurement' by A.N Oppenheim- that brings across the point that perhaps sometimes your target audience is inclined to want to impress you, decreasing the reliability of the questionnaire, the person thinking that they should answer with what you want to hear.

From this I need to make sure my chosen people feel comfortable with taking my questionnaire, with a balance between quality and quantitive based questions.`

Representations

In class we were given pictures of different people and we then had to write words around that person that popped up into our heads first and what we thought of them people by just looking at them, our first impressions, their representation being judged and stereotyped in a way.

This task helped us in how in our own short films or products the images and what it looks like will be instantly judged so you need to make sure its giving off the right impression and message to your audience.

My Target Audience

• My intended target audience is within the age range of 15-30, of both genders (perhaps more male as I think they would be more likely to accept the surreal elements of my short film).

• To find out what my target audience likes in a short film I shall be sending a questionnaire to them in paper form and posibbly email. Also, as I use social networking sites such as twitter and facebook, I shall put it probably on facebook for anyone to answer. Just incase the people on facebook are in a similar age range as most are my age, I shall make sure I give it to older people within a wider age range either in paper form or email.

• Through thinking about my target audience I realised that an older audience wouldn't be as open minded about my surreal and odd ideas and visuals, and in contrast the younger audience might not appreciate or understand it.

• I also think that educated people may understand more my odd plot, being an active audience, being able to follow the twists and turns.

Two Step Flow Theory

When it comes to this theory, I think I am the individual in social contact with the opinion leader as I listen to people that expresses stuff from the media and am sometimes influenced by them and their opinons of it.